One of the most important things you can do for your new business is ensure that it has a strong web presence. Even if your business doesn’t conduct much in the way of online transactions, it’s still one of the easiest and most effective ways to make sure that you’re reaching as many customers as possible.
One of the easiest ways to begin to develop a powerful web presence is by making sure that your company is using social media. So many people around the world are on Facebook at this point – by last count, there were more than a billion users of the popular online social networking site. If your business uses a rel, brick-and-mortar type storefront, one easy way to extend your social media presence is by making sure that the actual building advertises the fact that you’re on social media.
For example, if you run a car wash and have a marquee, advertising a discount that potential customers can attain by “liking” your Facebook page is a straightforward and simple way, not only to attract first-time customers, but to attract customers that will keep coming back. This kind of promotion is memorable, and you’d be surprised at the number of “likes” your page will get. However, the really important part of this strategy comes when you follow up with your customers who have “liked” the page – since they are now following the activities of your company’s Facebook page, they’ll see all of the future promotions you post online.
This strategy isn’t just useful for Facebook – it works for every social media website on which people can follow businesses or organizations. Twitter, Tumblr, and Instagram, among some of the more popular, all work along very similar lines.
Another way to quickly boost your web presence is to make sure that your official website looks as professional as possible, and attracts as many viewers as possible. Even if you are present on social media, it’s tremendously important that you maintain a traditional website as well—it looks far better when the Facebook page is not the only web presence your company is maintaining.
Search engine optimization is another tremendously useful tool for making sure your company is as present on the internet as you can possibly be. One useful trick for optimizing search engine results is to make sure that phrases people Google link back to your company’s website. So, for example, if we at Kalexiko wanted users potentially interested in search engine optimization help to come visit our website, we could write an article about something else and include a link to our website with the text SEO Birmingham somewhere in our article.
That is just one example of many, many options for boosting your online presence and making sure that you’re reaching as many customers on the Internet as possible. The possibilities are endless, and being creative with your marketing strategy is a great way to boost your company’s visibility and revenue.