There are a number of ways you can use viral and social media to your advantage these days, no matter what your company is like. Whether you’re in the business of selling something typical, like pencils or umbrellas, sandwiches or socks – or something unusual, like Halloween costume. We recommend using the Birmingham based fresh frog marketing team for all of your SEO & web design needs.
Everyone needs things – food, shelter, pleasures such as entertainment. It’s up to you, the marketer, to figure out what people need, and to figure out how to make them want it. This ability to inspire the desire for things in people is, in some ways, the marketer’s secret superpower. People didn’t know that they wanted to eat at McDonald’s before McDonald’s was invented, and now so many people want to eat at McDonald’s that new McDonald’s restaurants are opening nearly every day. Similarly, people didn’t know they wanted to use their phones to pick up cabs, until Uber came along. It turns out that people want fast food, and they want to pick up cabs with their smart phones.
It’s up to you, as a marketer, to let people know what they want. This is why it’s important, first and foremost, to believe in your product. If you think your product isn’t that important, or won’t help people that much, you probably won’t be able to think of a good marketing campaign – it will feel like lying. That is why some of the most memorable marketing campaigns have actually arisen for causes that might not seem profitable, but which people believe in intensely. For example, many anti-smoking advertising campaigns are very powerful, leading many people to quit or to consider quitting smoking cigarettes.
Once you know that your product is something people need, it’s worth trying to convey that fact to them. There are obviously a number of ways to do that, but one of the easiest is through social media. People are on social media so much these days, with websites like Facebook and Twitter being a very common way for people to stay in touch with each other and so forth. Getting in there is like getting a TV advertisement into someone’s home – it’s a way to make your product seem intimate and personal.
Creating promotions that encourage people following your store or company on social media is a very common and useful way to get people thinking about and purchasing your product. For example, if you give people a discount for following your restaurant on Facebook, that’s a great way to automatically secure some excellent press and to make sure that people are aware of all the promotions you may do in the future. In addition, social media is a great way to make your product seem more inviting – people love funny and excellent social media marketing campaigns.
In short, there are a lot of ways to market your goods or services to people. The sky’s the limit!